Marketing research
Posted: Sun Sep 06, 2015 5:19 pm
What are the various types of marketing research?
Various types of marketing research are:
a. Field research : It is related to the research for a specific purpose.
b. Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal.
c. Exploratory research: It investigates an assumption..
d. Predictive research: This type of research is done to predict any future occurrence.
e. Conclusive research: This type of research is done to derive a conclusion of a research process.