International marketing plan
Posted: Sun Sep 06, 2015 4:31 pm
What is an International marketing plan?
a. It involves the organization in making more then one marketing decisions across the nations.
b. There are many reasons to enter an international market led by large market size and diversification.
c. There are also several reasons to avoid entering international markets, including too much red tape, trade barriers, and transportation difficulties .
d. The stages of going international are as follows: exporting, licensing, joint ventures, direct investment, U.s. commercial centers, trade intermediaries, and alliances