Lead generation

[Rhayner]

In the process of selling, discovery of the business prospects is the first and foremost step.Lead generation involves identifying who are the prospective customers for the product or service that they are likely to buy or avail. The prospective sources from where leads can be generated include customer references, trade associations, yellow pages or even through cold calling. While generating leads, the marketer should focus on the fact that the lead so generated is backed by the willingness, purchasing power and authority to buy, otherwise such leads maybe of no avail.