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A monopolistic market is one which is characterized by the presence of only a single seller which may happen on account of certain market barriers like regulatory, technical or economic barriers. The monopolist can fix the price rate at his discretion as there are no other competitors. Eg. The India...

Publicity is an act of making known to the media which includes TV, radio, news reporters or journalist , film makers etc. , about the company and its products and asking them to disseminate such information to the masses. In addition to this, publicity may include any such information meant to attr...

Advertising is a paid form of non personal communication and promotion of ideas, goods or services by a company which sponsors it. It is a part of the promotion mix and is one of the most widely used form of communication. On account of its wider reach to the masses and greater influential power to ...

a.Pioneer advertising: This is used in the starting phase of a product life cycle .Eg. TATA Docomo which initially advertised as to why a person should pay for the unused minutes, when talks may last for seconds. b.Competitive advertisements: In the growth phase of the product life cycle, an organis...

Supply chain management related to the flow of goods, information and fund from the supplier to consumer. Basically it is the way in which the goods pass on from the factory to the intermediaries and then to the ultimate consumer. Eg. Bharti Airtel’s supply chain management has a central core team c...

When an organisation conducts its marketing activities particularly sale of goods to its customers directly it is called direct marketing. The final products are sold to the final consumer directly by the company , and immediate or early response from the consumer is expected. This type of marketing...

Public relations or PR is basically about managing the communication, both internal and external to an organisation, in order to create and retain the goodwill or reputation of the company and its business that it is into. It entails highlighting the achievements of the company, keeping the public i...

¿El marketing tiene que adaptarse a cada país o existen principios fijos?

Hello
I'm from Peru. I want to export quinoa to New York... What documents do I need?
Thank you

Hello everybody,
How do I get a business license?.
If you can answer me as soon as possible I will be very grateful