Search found 4 matches

by Norvy
Sat Sep 05, 2015 1:36 pm
Forum: Small Business Forum
Topic: Supply chain Management
Replies: 1
Views: 5389

Supply chain Management

What is Supply chain Management?
by Norvy
Sat Sep 05, 2015 1:22 pm
Forum: Small Business Forum
Topic: AIDA model
Replies: 1
Views: 5195

Re: AIDA model

a.Attention: The marketing communication should be able to catch the attention of its customers.For eg. when a popular film star or superstar endorses a particular brand of soap or health drink, it immediately captures the attention of the audience. b.Interest: Once the marketing communication has g...
by Norvy
Thu Sep 03, 2015 4:47 pm
Forum: Small Business Forum
Topic: Marketing
Replies: 1
Views: 5194

Re: Marketing

Tiene que adaptarse, salvo los siguientes principios que son constantes: * El respeto a la importancia de los clientes, competidores y distribuidores en la planificación de la estrategia. * La segmentación de cada mercado y la concentración en los segmentos más prometedores. * La definición, creació...
by Norvy
Mon Aug 24, 2015 12:42 pm
Forum: Small Business Forum
Topic: Competitors
Replies: 1
Views: 5209

Competitors

Hi everybody
What are the differences between direct, indirect and potential competitors?
Many thanks.