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Various types of marketing research are: a. Field research : It is related to the research for a specific purpose. b. Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal. c. Exploratory research: It investigates an assumption.. d. Predict...

a. It involves the organization in making more then one marketing decisions across the nations. b. There are many reasons to enter an international market led by large market size and diversification. c. There are also several reasons to avoid entering international markets, including too much red t...

There are many objectives of advertising. They are: a. To create awareness about the product among the consumers. b.To generate new or greater interest levels in a product of which the individual may not have shown an interest before. c. To inform more about the product to others. d.To stimulate pur...

Wholesaling involves buying goods in bulk from the manufacturer and selling them to another buyer( generally the retailer) for resale or business purpose. Wholesale trading , since pre-independence era has been dominated by the Indian trading community. However, as of now, we also have foreign inves...

Yes. J-I-T or just in time is a strategy of production. It aims at fostering continous improvement in production and can help in the betterment of a manufacturing unit’s return on investment,quality and efficiency. This can be brought about by smooth flow of operations, greater involvement of employ...

A marketing mix and a promotional mix does have some differences, both being highly crucial for the success of a business. Marketing is very essential for the growth and continuity of business operations. It helps in creating new customers and retaining the existing ones to keep the business ongoing...

a. Awareness: particularly when a product is new to the market, it must be known to the consumers that such a product exists in the market. Promotion helps there. b.Knowledge: one gets to know the advantages of the product via promotion. c.Liking and desire: even those who may not have a desire for ...

In the process of selling, discovery of the business prospects is the first and foremost step.Lead generation involves identifying who are the prospective customers for the product or service that they are likely to buy or avail. The prospective sources from where leads can be generated include cust...

i)Predatory pricing : this is followed to eliminate any other competitors in the market. ii)Premium pricing: where the price is kept high as in case of designer items so as it increase the reputation of the product and retain its goodwill iii)Cost plus pricing : here the firm simply adds its estimat...

In an oligopolistic market, a few suppliers control the market by not allowing any new entrants to the market. A change in price by one supplier in the market will generate instant response by the other supplier who will also tend to change his price. So in this market, there is a high level of depe...