NewBizBlog.Com

The blog for business owners to seek and share advice and tips.

Most Recent Posts
Business License...
Free Advertising...
Legal Advice...
Employment Dept..
Grant application...
Featured Articles

Writing A Business Plan

Things to know before starting
Everything... Entrepreneurial Traits
Offline Promotion Strategies
Merger and Acquisitions
Naming your new business
Getting a Domain Name
Facebook advertising Techniques
Traffic Techniques for Business
What does the SBA Offer
What the SBA does not Offer
Advertising and Marketing Law
Hiring Your First Employee
Convert Your Time into Money
Business in Emerging Markets
Entrepreneur Network Marketing
Top Marketing Tips
Manage a Freelance Career w/Evernote
Things Before a Franchise Business
Reduce Business Identity Theft

YOUR AD with Link HERE
One Column Ad
$59.00
per month
Approx. 250px Wide by 220px High Taller available
Featured Business
   Jords Wood Shop
 Jords Wood Shop
Submit an Article                                          

Traffic Techniques for business websites


There are a number of things that you can do to get traffic to take advantage of a grand opening.The advent of the Internet has increased ways by which a company can reach customers and maintain a presence in the marketplace. Getting people to a company website, however, is not always easy. Creative use of new tools and old-fashioned advertising is the best way to get more people to your site and increase business overall. There are many ways you can generate traffic on business website.
Social Media:-
Sites such as Facebook and Twitter are part of what is called Web 2.0, which refers to a use of the Internet by individuals to have information delivered to them, on platforms of their choosing, with a social and interactive component built in. With more than 750 million users on Facebook, companies have access to a huge market, and by creating a widget or app, joining social groups and interacting directly with fans, you can drive more traffic to your website.
Advertise:-
Nothing perhaps works as well as good old paid advertising. Instead of simply hawking your product, however, you need to create ads that give people a reason to visit your website.Social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals. If you're hoping that more traffic to your site will also result in more sales, you'll need to target high commercial intent keywords as part of your paid search strategies.

Get Social:-
It's not enough to produce great content and hope that people find it you have to be proactive. One of the best ways to generate traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.

Mix It Up:-
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
Send free samples to Instagram influencers:-
Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study found that Instagram gives brands 25% more engagement than any other social platform and our own analysis found that it generates a higher average order value than Pinterest, Facebook, Twitter, and Google Plus.It's also a great way to drive traffic and awareness for your store especially if you know how to target influencers.
Write Irresistible Headlines:-
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit publish.
Pay Attention to On-Page SEO:-
Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn't have to take ages, and it could help boost your organic traffic.
Target Long-Tail Keywords:-
Got your high commercial intent keyword bases covered? Then it's time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you're not targeting them as part of your paid search or SEO efforts, you're missing out.
Attend Conferences:-
Whatever industry you're in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Start Guest Blogging:-
Before you say its not true, guest blogging isn't dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
Guest Blog on Your Site:-
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They're likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
Host Webinars:-
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a last chance to register reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media.
Referral Traffic:-
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to. Not too shabby and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
Post Content :-
The world's largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry especially if you have a moderate to large following.
Examine Your Analytics Data:-
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Implement Schema Microdata:-
Implementing schema (or another microdata format) won't necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
Link Internally:-
The strength of your link profile isn't solely determined by how many sites link back to you, it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user, the cornerstone of increasing traffic to your website.
Research the Competition:-
If you haven't used software like BuzzSumo to check out what your competitors are up to, you're at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Interview Industry Thought Leaders:-
Think interviews are only for the big leaguers? You'd be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

Conclusion:-
A store only gets launched once, and you won't again have an easy excuse to reach out to a lot of people. So do everything you can to get traffic and convert them into customers. Once you've built a following, look toward other ways to establish yourself as an online store. These methods include mastering SEO, following a good content strategy, engaging with fans on social media, and spending money effectively on social media ads and on Google Adwords.

Good luck. Return to Articles Index