NewBizBlog.Com

The blog for business owners to seek and share advice and tips.

Most Recent Posts
Business License...
Free Advertising...
Legal Advice...
Employment Dept..
Grant application...
Featured Articles

Writing A Business Plan

Things to know before starting
Everything... Entrepreneurial Traits
Offline Promotion Strategies
Merger and Acquisitions
Naming your new business
Getting a Domain Name
Facebook advertising Techniques
Traffic Techniques for Business
What does the SBA Offer
What the SBA does not Offer
Advertising and Marketing Law
Hiring Your First Employee
Convert Your Time into Money
Business in Emerging Markets
Entrepreneur Network Marketing
Top Marketing Tips
Manage a Freelance Career w/Evernote
Things Before a Franchise Business
Reduce Business Identity Theft

YOUR AD with Link HERE
One Column Ad
$59.00
per month
Approx. 250px Wide by 220px High Taller available
Featured Business
   Jords Wood Shop
 Jords Wood Shop
Submit an Article                                          

Top Marketing Tips

My first marketing tip is this: If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!
You need to know what works today and the marketing landscape changes rapidly.
So, before putting any marketing tips or marketing tactics into place, check the date of the information you are using.
Marketing tip 2: Content marketing – Learn how to use content to market your business!
Content marketing works. In fact, so long as the material you produce is of extremely good quality, Content Marketing can work REALLY well. Last year, I generated over £150,000 in fees and sales from this blog, exclusively through Content Marketing.

You may or may not be familiar with the phrase Content Marketing, yet you visit content marketing sites every time you access the Internet. When you visit news sites, entertainment sites or blogs like this, which offer business advice, you are visiting a site that uses content (useful information) to market itself. Content Marketing can successfully be used to market any type of business and it is unbeatable when it comes to attracting new clients, sales leads, inquiries and subscribers.
Briefly, here’s how Content Marketing works:
You build and market a website and stock it with FREE information that has real value to your prospective clients, whilst offering them the opportunity to purchase goods, services (or both), which are closely linked to the information you give away
. For instance, on this blog I provide thousands of marketing ideas and regular, valuable, free marketing advice. People read the information, use the ideas and share what they find here with their friends. Then, some of those people see the quality of my information and decide to hire me, when they need expert marketing help. Others buy my audio program.
Over the past 19 years, I have spoken about Content Marketing to thousands of people. The most common question they ask is a version of this:
“Hang on Jim. If I freely give all this valuable Content Marketing information away, surely people will simply do the job themselves?”
I answer by explaining that there are 3 groups of people, who will read your Content Marketing. Here they are and here is how your Content Marketing works with each group:
The first group is small. They are what I call serial freebie seekers. These people never ever pay for professional help. They were never prospective clients, so you lose nothing.
The second group is the largest. These people will try and do something themselves, but will hire professional help if they are not getting the results they need. They value genuine expertise.
The third group is the smallest. These are the rare people, who value their time and also ‘get’ that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster. Here’s what that means to you:

No one in the first group was going to spend a dime with you anyway. You lost nothing by giving them free information. Some of the people in the second group will use your information and have a go at doing the job for themselves, whilst others in the group will see that they need expert help, and some of those people will hire you. With the third group, if you demonstrate through your Content Marketing that you truly are an expert in your field, they will hire you. They already know all about you and your work. They trust you.
Content Marketing Tip: Ignore anyone, who tells you that ANY content will do or that you can automate the process. This is not the case. If the content someone produces is predictable, poorly thought out junk, it won’t do anything other than make them look bad. Today, we are starting to see many of the early Content Marketing gurus panic, as Google has become increasingly good at filtering low-value material from their rankings.

Good luck. Return to Articles Index