OFFLINE BUSINESS PROMOTION STRATEGIES
Offline marketing strategies utilize offline media channels to create awareness of a companys products and services. These campaigns can include radio and print advertising including billboards, signs and pamphlets telemarketing, and television ads.
The right marketing strategy for your company is dependent on many different factors including the type of business you are and the products and services that you offer. The promotion of your products or services may translate better to your audience in an offline marketing setting than an online one. Offline marketing has also proven to be successful in expanding exposure of your company brand by bringing focus to your online strategy.
The modern digital age, it is very easy to jump straight into using online marketing techniques for brand awareness and promotion and completely disregard traditional strategies. However, it is important to remember that offline marketing methods are still very effective and relevant for marketing today. Get your name out into the world and start using your possibilities because you might be missing out on many customers. The effort and costs are most definitely worth pursuing.
Here are some offline business promotion strategies:-
COMPANY LOGO:-
Putting a unique logo on the cards, documents, letters and envelopes can make your company stand out from other similar companies. Use the unique logo to represent your business in a way to help the clients remember who you are and what your company represents. Have a car magnet or window sticker made of your logo, tagline, and URL. Just be sure your cars appearance + cleanliness will boost your brands reputation.
BRANDED ENVELOPE:-
In the old days, branded envelopes which bear the name of your company and letterheads were standard. These days, our means of communication and correspondence is through email. It's time to turn back the old days and make a little effort to communicate to our clients and potential customers through branded envelopes. Invest in high-quality envelopes emblazoned with your small business logo. This can establish a good first impression when you are mailing invoices, gift cards and other correspondence.
BUSINESS CARDS:-
Business card is somehow the emblem of professionalism. When a person goes out and gives his contact information through his business card, he is highly likely seen as legit, his business no fraud and his reputation already acclaimed. These little pieces of paper really pack a punch, whether for the whole business or the individual. You can hand them out at expos, professional meetings and even social events.
LEAFLET DISTRIBUTION:-
It is one of the most cheap and effective ways of marketing and promotion with its high success rate and flexibility. Leaflets are so small that they can be placed anywhere, inside newspapers, magazines, and even in wallets, purses and pockets. When designed and distributed perfectly, leaflets are the most popular type of offline marketing. Whether you own a small business or large, leaflet distribution can target mass audience and inform them about new products, services, promotional offer related to your company.
BROCHURES:-
Even to this day of digital marketing, the importance of brochures is undeniable. Businesses, especially retailers, need an excellent Web site, but brochures or fliers are important as a way to present your information quickly and remind your customers about your products and services.
POSTERS AND BANNERS:-
Large format graphics get attention and allow you to show off your products or announce special promotions or offer. Use oversize format printing to make a full-color poster for an upcoming event. Invest on oversized engineering-style prints, too, for a more unique look.
VEHICLE WRAP:-
Wouldn't it be wonderful to have your brand advertising viewed by hundreds or thousands of potential customers on a daily basis? There's a wrap for that! Vehicle wraps are, as the name implies, advertisements (permanently) wrapped around a vehicle. They go wherever the driver goes, and they're especially effective if you live and work in a densely populated area. Think about it this way: If you advertise on the radio or TV, you pay every time your commercial airs. With a vehicle wrap, you pay only once and the ad stays in place for at least for 5 years.
PARTNERSHIP:-
Marketing partnerships are a powerful way to present yourself to customers that you might otherwise never reach, by combining forces and coordination in order to help one another with marketing affairs without the potential of conflict or competition. Each individual company benefits from wider exposure, more referrals and marketing that is more efficient. Optimally there's no exchange of money involved in a perfect marketing partnership but there is a significant promotional element. Branding your own product with another or offering buyers the chance to win a certain product is a common marketing method.
Kit-Kat In September 2013 it was announced that version 4.4 of Google's Android mobile operating system would be named "KitKat". Google is licensing the name from Nestle, with no money changing hands. A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit.
OFFER GROUP SPECIFIC DISCOUNTS:-
There's no better way to foster brand loyalty and get your message out there than by throwing a sale. By offering discounts to a specific target market, you're making clients feel privileged, while boosting leads and sales. Advertise the incentives and you'll even get the attention of prospective clients who have never heard of you before.
Offer unique discounts for every appropriate holiday in your calendar.
Pick out a specific demographic (freshmen, moms, newlyweds) and give them their own sale week.
FREEBIES:-
Everybody loves to receive free items. T-shirts printed with the company logo are great items to give away to the public at a local event. A business can even have a drawing for a bigger item where they have to fill out a piece of paper with their name, address and phone number, and then the business will have a contact list for some potential customers. The contact list can be used to send each participant a thank you for taking the time to stop by the booth. A business can sponsor a fund raising event for a charitable cause, and the event might raise awareness for that business as well. People are more willing to seek a company who cares about other people.
SPEAKING ENGAGEMENTS:-
In-person speaking engagements are a tremendous marketing opportunity for a number of reasons. First and foremost, a speaking engagement puts you in front of a highly targeted and interested audience that is already primed and ready to pay attention to what you have to say. Speaking engagements are also a great way to build credibility and establish thought leadership within your firm. Speaking engagements are the second most popular way that Visible Experts obtain leads.
COLD CALLS:-
Similarly, cold calls have that personal touch that often resonates with interested buyers. Phone calls are more personal than emails and demand an instant response which can be both good and bad. Just make sure you have concrete reasons for why you're reaching out and be mindful of your phone call recipients time. Cold calls are also a great way to reach out to potential marketing partners about a collaboration opportunity, like hosting a webinar or producing content together.
CLIENTS RELATIONSHIP:-
Remember your clients during special times in their lives by sending them a personalized card or gift printed with the company information. Clients like to know that they are remembered by a company that they do business with, and the gifts do not have to be expensive. Just a simple card with an ink pen or some small gift item is enough to show that your business cares about their clients.
MEDIA OUTLETS:-
A good way to promote a business is by advertising the product, business and logo through different Medias. A business can advertise in newspapers, magazines and even on the radio or television. Make the advertisement visible enough to grab the attention when someone listens or picks up a paper.
SATISFIED EMPLOYEES:-
A business can be promoted from within through its employees. The employee needs to be treated as if they are just as important as the clients are. Utilizing employee surveys can be a great way to make sure your employees are happy and what you can do to improve your employee morale. A happy and satisfied employee will tell others about the company if they enjoy working there. You can offer incentives to encourage the support of the employees in promoting the company.
FAMILY AND FRIENDS:-
Spread the word about your business through family and friends. When someone starts talking and gossiping about something, it does not take very long for everybody to find out about your company. Good news travels fast when shared with family and friends.
SOCIAL INVOLVEMENT:-
A good way to promote a business is to meet more people, and this can be done by joining local groups in the community where you can get connected to other business professionals. The more people that you meet can help you build a trust among the community for your company. People want to deal with professionals that they can depend on, and people tend to try a business when they have connected personally with them.
Businesses can be successful if individuals will take steps to promote the business in new and unique ways. Choose the method to promote your business that will be the most beneficial for your company, and then you can enjoy watching a business develop into a successful business.
CONCLUSION:-
Promoting your product offline is as important as any online marketing strategy. Online marketing things are often very keyword focused, for example trying to rank in Google for a term like auto body tools. Whereas offline it's all about brand, relationships, and credibility. There are a lot of potential customers who are not reached by your online advertisement or don't know how to use the Internet effectively others are simply more the casual users. In order to also reach these valuable customers you can make recourse to offline marketing. So, it is essential that you explore which techniques and strategies are more suitable for effectively marketing to your target audiences.
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