Facebook is the number one social media platform, which most people use.Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files, some people especially business owners use it as their number one source of traffic and sales and a spot for branding.When spending money on Facebook advertising, you must monitor your ad spend closely, as the expense can skyrocket and suddenly kill your campaign’s effectiveness.
Facebook ads will give your business a lift especially if you’re a
start-up a business. Facebook ads aren’t really expensive as you
might think; you will love them once you tried to test them to get
the best conversion that can impact your followers and your business
Facebook has become one of the best drivers in terms of conversions and sales for most of my clients. For most business cases, before you can use Facebook to gain sales and traffic or to produce conversions, you should let the people know that your business exists on Facebook’s platform. Here are the most effective Facebook marketing strategies that you can use right now to jump-start your business success on Facebook.
★ Images and Videos :- People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with. Wishpond's data says that posts that include photos receive 120% more engagement than the average post, while posts that include photo albums received 180% more engagement. You might want to put a call-to-action text with shortened links on each of your photo descriptions toward your website to gain traffic.
★ Leverage the Existing Traffic :- Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page .Most websites put their social media icons above their home page or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements.
★An E-mail Blast:- Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.Few of the great e-mail marketing tools are MailChimp and AWeber. You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions.
★ E-mail Signature to Display:- If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic .If you have current events on your social media pages, you might want to include them on your e-mail signature with a call-to-action format.
★Create and Schedule Status:- The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage from those millions of people could be your next potential customers.If you want to use Facebook for maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them.There are also some Facebook posting statistics that you might want to consider when creating your status updates:Using emoticons increases comments by 33% and makes posts be shared 33% more often and get liked 57% more often than posts without emoticons.
★ Promote Facebook Page :- Remember that if you’re exerting efforts on your Facebook marketing online, you should also do it offline.You might also want to put your social media account pages links on your business cardsfront mirror.
★Facebook Plugins:- Integrating Facebook Plugins on your website will give you more advantages on branding awareness and followers increase on Facebook. For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.For your website pages and blog posts, it is best to use the Like Button, although you can use them both! You may want to consider doing experiments on what’s the best Facebook plug-in for your website.
★Determine the Best Post:- By going to your Posts Insights, you will be able to see the average time when your fans are online.In case you’re planning to schedule three posts, you might want to check the best hours that your fans are online and select those hours on scheduling your post.You can access your Posts Insights by following the steps below:Go to your Facebook Page.You will see “See Insights” above your Page, click it.You will see your Insights overview from there, find the Posts tab and click it.Hover your mouse on the day you want your post to be scheduled and you will able to see the best hours that your fans are online.Alternatively, tools like Hootsuite and Sprout Social will help you find the data and metrics you need including what type of post you should be using for your social media copies.
★Develop a Facebook Customized Page Tab or Apps:- A custom page tab/app is a great option if you want to offer an exclusive advantage for your fans. It allows new visitors to see details of your events, contest, opt-in forms, or deals, which can help you gain more fans and likes.According to Socially Stacked, 42% of fans like a page to get a coupon or discount.
★ Think Outside the Box and Create Facebook Contest:- A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.People love contest and free stuffs. Doing a Facebook contest for your fans will give you higher engagement scores and activity. A simple “caption-this-photo” contest can bring in 5.5 times more connects than regular posts.If you sell products, you might want to give one of your products as a prize; whereas if you provide services, perhaps a free 1-hour consultation, designs, or any of your service can be used as the prize. Make sure that everybody can join and don’t forget to promote it!
★ “@ feature” in Facebook:- Using the @ feature for Facebook will let your fans feel that they are important and are part of your business page. The Facebook @ feature will let you tag people or even other Facebook pages.Show gratitude and enthusiasm by using Facebook @ feature whenever your fans appreciate or ask something about your business because it can build a fruitful relationship and loyalty between your business and your customers.
★ Integrate Social Media Sharing:- Using social media plug-ins or integrating social media sharing buttons on your website makes it easy for your visitors and customers to share your website pages.Once a person shared your content through Facebook and other social media sites, their friends can easily see those links on their Facebook profile and news feed.You could also gain a share from them, which will make the process repeatable in a sense that it can also be shared by their friends of friends—possibly making it viral. This will also help increase your website traffic.
★Engage with Your Facebook Community:-
Engaging and talking with your community on Facebook could build a strong
relationship, trust, and loyalty. The most exciting result about this is
that they can also turn as your repeat customers or potential leads.Facebook
can also be used as one of your customer support hub.
★Engage with Other Facebook Pages:- You might want to engage with other Facebook pages using your Facebook page account. Find those Facebook pages where your customers hang out.
Conclusion:- Facebook marketing and any other social media marketing campaign are just like a courtship in real life. You should do it step-by-step until you build the relationship you wished to have.There should be more Facebook marketing ideas out there, but I assure you that the above list will give your Facebook business a big lift. Facebook’s advertising platform is the single best source of attracting new fans. No matter the size of your Facebook advertising budget, these tips will save you precious dollars which could otherwise be thrown away on low performing ads.
Return to Articles Index